Be the answer when
your buyers ask

Your buyers research on Google and AI before they ever book a demo. I create content for early-to-mid-stage B2B SaaS that gets you found, recommended, and chosen over your competitors.

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A connected mechanical system representing content strategy and distribution
PROJECTS & PUBLISHED Leadbay Hackernoon Hashnode Medium Teeka4 AND
MORE

WHAT I DO

Great content is strategy, editorial standard, human-driven writing and distribution. I'm great at all.

Content systems
for real business outcomes.

01

Content strategy

Customer research, positioning, search intent and editorial architecture, created with business goals in mind.

02

Content execution

Research-driven writing that makes complex products understandable, useful and worth capturing both humans and Search.

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03

Content distribution

I create and make sure it travels through multi-channel distribution utilising search, social, emails, communities and relevant industry conversations.

04

Search & discoverability

Every content produced is created to be surfaced across SEO, AEO and GEO so you earn visibility across search engines and AI answer experiences.

MY APPROACH

A clear system
for consistent content performance.

01

Understand

Business, audience, market and opportunity.

02

Plan

Content strategy, and editorial roadmap.

03

Build

High-signal content across key formats (long-form articles, newsletters, case studies, ebooks, and socials,).

04

Distribute & optimise

SEO, AEO, GEO and strategic multi-channel distribution.

SEE HOW I THINK


Proofs + Wins

01 / CONTENT STRATEGY & SEO

Leadbay

Positioning and content architecture for an early-stage outbound sales platform, grounded in market and ICP research.

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02 / AI SEARCH RESEARCH

Clay: how AI describes a repositioned brand

An independent study of how ChatGPT, Gemini and Perplexity describe Clay after its repositioning. Of 36 coded answers, 66.7% still lean on the old positioning, and 82.9% of cited sources come from outside Clay's own site.

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03 / CONTENT & SAMPLE

Leadbay vs Leadloft

Secured the #1 spot on Google for the high-intent BoFu search query "Leadbay and Leadloft comparison" "leadbay vs leadloft", directly outranking Leadloft’s own comparison hubs and alternative landing pages

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The numbers so far.

400+READERS

Thought-leadership articles published on HackerNoon with a Google AI Overview feature

3.6M+CAMPAIGN IMPRESSION

Teeka4 influencer campaign over six months. (Off-SaaS)

66.7%OF AI ANSWERS STILL OFF-MESSAGE

In 36 ChatGPT, Gemini and Perplexity answers about Clay, two-thirds still described its old positioning after its repositioning. Independent study, September 2026.

3EDITORIAL PLATFORMS

Published across independent technology and writing platforms.

Explore my samples